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You think managing a SaaS company is a challenging endeavor? Well, managing the financials of a SaaS business is even more challenging.

Multiple business specifics complicate financial management and reporting of a SaaS venture. Yet, it is exactly financial management that often makes the difference between a successful business, attracting investments and a failing venture, burning cash on unsustainable actions.

The current unprecedented health and economic crisis poses a challenge to many companies to make reasonable forecasts for their business in the next 2021.
At the same time, the planning process, especially in times of crisis, is crucial and has a decisive role in evaluating the organization.

When starting a business, you want to take advantage of every opportunity to be successful. Unfortunately, many startups fail because they aren’t able to keep up with the day-to-day tasks of running a business.

As the COVID-19 outbreak developed gradually, organizations are experiencing or anticipating considerable operational, financial, and liquidity challenges. Although we all know that the outbreak will end and the world will get back to “normal” at some point, it’s going to be a while.

Raising interest rates, diminishing risk appetite among investors and uncertainty in the financial industry are all putting extra pressure on startups to achieve more with less. The environment where you could grow regardless of costs, has come to an end. Many entrepreneurs are facing difficulties raising next rounds or venture debt, while looking at depleting cash reserves. So far, 2023 has been defined as the year when runway and cash burn would be in the epicentre of startup survival and success. 

Many startups experienced difficulties in raising follow-on investments. In addition, the economic downturn resulted in slower sales cycles and difficulties to accomplish sales and profitability targets. In such an environment, even the best performers should focus on their financials to ensure they have a clear strategy towards improved cash management, higher efficiency and sustainability.