B2B SaaS/ Digital Asset Management

over €0.77 million to date, € 2,00 million expected by end of Q1 2021 

>400 paying subscription customers across 44 countries, € 1m ARR, 91% YoY growth of MRR

Scaleflex is a B2B SaaS company whose mission is to simplify the upload, storage, organization, transformation, optimization, publishing and acceleration of all brand assets (images, videos, PDFs, or static files such as JS scripts, or CSS files, etc.) within an organization.
The team of CFO Insights worked with Scaleflex in the midst of a fundraising process to assess the financial function of the company, including key business drivers and current performance, provide recommendations for improvements and implement them on a company level. More specifically:
  1. Prepare management reporting, explicitly designed for SaaS businesses, including consolidation between parent entity and subsidiaries:
    1. P&L report (consolidated) with focus on ARR and MRR
    2. Cash flows (consolidated) with focus on implications of various billing cycles
    3. P&L and Cash flow budget, including scenario analysis based on changing assumptions, incorporating acquisition channels, billing cycles, customer growth, churn rates, pricing rates, and others.
  1. Review and reorganize current processes of data collection, data inputs, data analysis to ensure sound reporting information.
  2. Review accounting policies and design the process to integrate management reporting and accounting to secure reliable data sources for the reports, matching officially submitted accounting reports.
  3. Implement management reporting to secure solid monthly reporting data and coordinate monthly actual reports to budget, including review of deviations and dashboards.
  4. Design pricing and cost accounting table for internal use, with automatic calculation of the full and variable cost of subscription plans by service, subscription plans, acquisition channels, and client categories.